1) USE SHORT URLs
Short URLs rank better than long URLs. We recently analyzed 1 million Google search results, and we discovered that short URLs ranked best in Google.
2) USE AMAZON FOR KEYWORD IDEAS
Did you know that you can use Amazon for keyword research? Well, you can. First, find a popular book in your niche on Amazon. Next, check out the books table of contents each chapter as a potential topic or keyword idea finally pop the chapter titles into your favourite, keyword research tool to see if they get, searched for in Google.
3) OPTIMIZE YOUR TITLE TAG FOR CTR
We probably don’t need to tell you that you should include your target keyword in your title tag but, what you might not know is that you also want to optimize your title tag for click-through rate why? Because when you improve your CTR, you get more traffic without needing higher rankings, for example, let’s say that you rank number four for your target keyword if you double your CTR, you increase your traffic. And the second reason is that Google, recently stated that they use CTR as a ranking signal. If people click on your result, it sends a clear message to Google that this page is an excellent result for this keyword, and they’ll give you a ranking boost. Bottom line optimizes your title tag not just for keywords but for CTR too.
4) PUBLISH CONTENT WITH 1890 WORDS
One of the most exciting findings is that longer content tended to rank better than short content; in fact, we found that the average first-page result in Google contained 1890 words. Yes this goes against the idea that people online have, short attention spans but the data, proves this clearly isn’t true because the fact is this when you create a high-value resource people will want to read, it even if it’s really long for example,We’ve opposed to my blog called eCommerce SEO, the definitive guide this post is, over 5,000 words and it ranks in the top three of Google for my target keyword,eCommerce SEO. If you have a page that you want to rank, make sure it contains at least one thousand eight hundred ninety words of, excellent content.
5) USE TITLE TAG MODIFIERS
Believe it or not, but most of your search engine traffic comes from very long, precise searches. For example, someone’s searching for a new pair of slippers might search for something like insanely long keywords & they aren’t going to show up in any keyword research tool if they don’t show up in a tool how can you possibly optimize on them? It’s easy, add modifiers to your title tag.
6) USE KEYWORD RICH URLs
This is a simple one, whenever you create a URL for one of your pages, make sure it contains your target keyword.
7) USE NUMBERS IN YOUR TITLE TAG
Like we discussed before, Google uses your site’s click-through rate as a ranking factor. If lots of people click on your result, it sends a clear message to Google that this page is an excellent result for this keyword and they’ll give you a rankings boost. The question is, how do you improve your CTR? One of the easiest ways to get more clicks on your result is to add a number to your title tag. According to a recent industry study, titles with numbers get 36% more clicks than titles without a number.
8) BROKEN LINK BUILDING
It’s one of the best white hat link building strategies. Here’s how it works, first find a site that you want to get a link from. Next, find a broken link on that site. The easiest way to find broken links is to use the check my links Chrome extension. When you find a broken link look for a piece of content on your site that would make a suitable replacement for the dead link, if you don’t have something that would make a suitable replacement feel free to create one, finally email the site owner to let them, know about their broken link and when they get back to you pitch your link as a replacement.
9) CHOOSE KEYWORDS WITH STRONG COMMERCIAL INTENT
For example, someone searching for, premium yoga courses have a much higher commercial intent than someone searching, for free yoga videos. You can easily size up a keywords commercial intent using the Google Keyword planner. The higher the estimated bid, the higher the commercial intent.
10) DELETE UNDER PERFORMING PAGES
While back a webmaster trends analyst at Google said something very interesting, don’t create low quality and no value add pages we think that it’s a waste o resources. The other thing is that you won’t get quality traffic if you don’t get quality traffic then why are you burning resources on it? In other words, having lots of excess pages on your site is bad for SEO, and that’s why we recommend deleting pages on your site that don’t bring in any traffic. Deleting these pages can help your remaining pages rank better in Google.
11) OPTIMIZE YOUR VIDEOS
As you probably notice, YouTube dominates Google’s first page, for so many different keywords. 45% of all Google search results contain a YouTube video, but that also means that 55% of Google’s results don’t contain a video, why is this important. Well if you’re trying to rank your videos in Google you need to make sure that there are already video results for that keyword otherwise your video is super unlikely to rank in Google. So before deciding on a keyword for your video search for that keyword in Google. If you, see a YouTube video on the first page, great! You just found a video keyword but, if you search for your keyword and don’t see a youtube result, then you might want to choose a different keyword to optimize your video.
12) USE REDDIT FOR KEYWORD RESEARCH
Reddit is one of the hot places to find untapped keywords that most people don’t know about. So how can you use Reddit for keyword research? Let’s say that you run a site that sells paleo diet meal replacement bars you search Paleo diet in Reddit, then check out any subreddits or threads that cover that topic, when you see a topic covered, again and again, you have a keyword. Look for that keyword in your favourite keyword research tool to see how many people search for that term in Google. Rinse and repeat until you have handfuls of Awesome keywords.
13) USE WIKIPEDIA FOR KEYWORD RESEARCH
Wikipedia is a keyword research goldmine. Here’s the exact process that people use to find amazing keywords on Wikipedia.
- Type in a topic or keyword into Wikipedia. For example, if your site publishes content about coffee, you’d want to type coffee into Wikipedia search.
- Look at all their articles on Wikipedia that the Wikipedia article links to the anchor text of these links.
- Look at the table of contents for that article. These can also reveal amazing keyword ideas that would be hard to find otherwise.